burksmyth

<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:media="http://search.yahoo.com/mrss/"
	
	>

<channel>
	<title>burksmyth</title>
	<link>https://burksmyth.net</link>
	<description>burksmyth</description>
	<pubDate>Mon, 27 Apr 2026 17:24:07 +0000</pubDate>
	<generator>https://burksmyth.net</generator>
	<language>en</language>
	
		
	<item>
		<title>UN Women</title>
				
		<link>https://burksmyth.net/UN-Women</link>

		<pubDate>Wed, 11 Dec 2019 15:23:04 +0000</pubDate>

		<dc:creator>burksmyth</dc:creator>

		<guid isPermaLink="true">https://burksmyth.net/UN-Women</guid>

		<description>UN Women


For UN Women’s 16 Days of Activism to End Violence Against Women and Girls, we created Unpack the Everyday, a campaign highlighting the mental and physical burden women carry in order to feel safe.&#38;nbsp;
Print


&#60;img width="1275" height="1668" width_o="1275" height_o="1668" data-src="https://freight.cargo.site/t/original/i/5072b7e9b85a5988e79e95ee9ba6021504ce38ad81141b35a401d965e4251922/UNW_Vertical_OOHsCharger.jpg" data-mid="57589112" border="0" data-scale="47" src="https://freight.cargo.site/w/1000/i/5072b7e9b85a5988e79e95ee9ba6021504ce38ad81141b35a401d965e4251922/UNW_Vertical_OOHsCharger.jpg" /&#62;
&#60;img width="1275" height="1668" width_o="1275" height_o="1668" data-src="https://freight.cargo.site/t/original/i/a186a1a8b2e9bbaa7789ae4a28bf2032a819ac95cc615395660d9d5112f4c96c/UNW_Vertical_OOHsCompact-Mirror.jpg" data-mid="57589113" border="0"  src="https://freight.cargo.site/w/1000/i/a186a1a8b2e9bbaa7789ae4a28bf2032a819ac95cc615395660d9d5112f4c96c/UNW_Vertical_OOHsCompact-Mirror.jpg" /&#62;
&#60;img width="1275" height="1668" width_o="1275" height_o="1668" data-src="https://freight.cargo.site/t/original/i/8607e08324a824f46f06bbdabebc22b53ca7bd36f9d55ed7d55df172732e99cb/UNW_Vertical_OOHsDog-Leash.jpg" data-mid="57589114" border="0"  src="https://freight.cargo.site/w/1000/i/8607e08324a824f46f06bbdabebc22b53ca7bd36f9d55ed7d55df172732e99cb/UNW_Vertical_OOHsDog-Leash.jpg" /&#62;
&#60;img width="1275" height="1668" width_o="1275" height_o="1668" data-src="https://freight.cargo.site/t/original/i/4c578ef909a380f08adf022a2ab68019dd913faf1b487a2b516964f53e140b9b/UNW_Vertical_OOHsDrink.jpg" data-mid="57589115" border="0"  src="https://freight.cargo.site/w/1000/i/4c578ef909a380f08adf022a2ab68019dd913faf1b487a2b516964f53e140b9b/UNW_Vertical_OOHsDrink.jpg" /&#62;
&#60;img width="1275" height="1668" width_o="1275" height_o="1668" data-src="https://freight.cargo.site/t/original/i/73d739845d8cd5caea5c571c9b0f014da7fe63c301d365b64da28bb094888c98/UNW_Vertical_OOHsHandbag.jpg" data-mid="57589116" border="0"  src="https://freight.cargo.site/w/1000/i/73d739845d8cd5caea5c571c9b0f014da7fe63c301d365b64da28bb094888c98/UNW_Vertical_OOHsHandbag.jpg" /&#62;
&#60;img width="1275" height="1668" width_o="1275" height_o="1668" data-src="https://freight.cargo.site/t/original/i/57f83102641961098d2eeb84b213e4871bef68c93d70a4dba0339c858e128178/UNW_Vertical_OOHsHeadphones.jpg" data-mid="57589117" border="0"  src="https://freight.cargo.site/w/1000/i/57f83102641961098d2eeb84b213e4871bef68c93d70a4dba0339c858e128178/UNW_Vertical_OOHsHeadphones.jpg" /&#62;
&#60;img width="1275" height="1668" width_o="1275" height_o="1668" data-src="https://freight.cargo.site/t/original/i/8ad841cbc6dfef23d7f57217f3c7b588568decae54526d84b1102001e9b4ee7a/UNW_Vertical_OOHsKeys.jpg" data-mid="57589118" border="0"  src="https://freight.cargo.site/w/1000/i/8ad841cbc6dfef23d7f57217f3c7b588568decae54526d84b1102001e9b4ee7a/UNW_Vertical_OOHsKeys.jpg" /&#62;
&#60;img width="1275" height="1668" width_o="1275" height_o="1668" data-src="https://freight.cargo.site/t/original/i/3ce857d37c2a69f9f885059a960ab4acba35e57a9d07b9ef259da4e11b9f08dd/UNW_Vertical_OOHsRide-Share.jpg" data-mid="57589120" border="0"  src="https://freight.cargo.site/w/1000/i/3ce857d37c2a69f9f885059a960ab4acba35e57a9d07b9ef259da4e11b9f08dd/UNW_Vertical_OOHsRide-Share.jpg" /&#62;
&#60;img width="1275" height="1668" width_o="1275" height_o="1668" data-src="https://freight.cargo.site/t/original/i/0af2f1202598e58fe10a23f2c207976e48ab417c4ae10e730599c3a969413716/UNW_Vertical_OOHsShoes.jpg" data-mid="57589121" border="0"  src="https://freight.cargo.site/w/1000/i/0af2f1202598e58fe10a23f2c207976e48ab417c4ae10e730599c3a969413716/UNW_Vertical_OOHsShoes.jpg" /&#62;
&#60;img width="1275" height="1668" width_o="1275" height_o="1668" data-src="https://freight.cargo.site/t/original/i/c0f8e887640760c38152803bc18d70cd63251d12065260f1f27420f581bbfe03/UNW_Vertical_OOHsSunglasses.jpg" data-mid="57589122" border="0"  src="https://freight.cargo.site/w/1000/i/c0f8e887640760c38152803bc18d70cd63251d12065260f1f27420f581bbfe03/UNW_Vertical_OOHsSunglasses.jpg" /&#62;
&#60;img width="900" height="1600" width_o="900" height_o="1600" data-src="https://freight.cargo.site/t/original/i/1a372fea60886f13027db921a9505d26eb01e61c73d3afbe1a1086aa9467f5ab/UNW_Headphones_Animated_Compressed.gif" data-mid="57588702" border="0"  src="https://freight.cargo.site/w/900/i/1a372fea60886f13027db921a9505d26eb01e61c73d3afbe1a1086aa9467f5ab/UNW_Headphones_Animated_Compressed.gif" /&#62;
&#60;img width="900" height="1600" width_o="900" height_o="1600" data-src="https://freight.cargo.site/t/original/i/b4b9c21a8d20ca2cdf9d97eab49119aedaafe1c865b297dfb78fd60c65d1c9ac/UNW_Keys_Animated_Compressed.gif" data-mid="57588704" border="0"  src="https://freight.cargo.site/w/900/i/b4b9c21a8d20ca2cdf9d97eab49119aedaafe1c865b297dfb78fd60c65d1c9ac/UNW_Keys_Animated_Compressed.gif" /&#62;
&#60;img width="900" height="1600" width_o="900" height_o="1600" data-src="https://freight.cargo.site/t/original/i/8098b459555ba0fff845b4c230231901653dc23421d40684babcc41473dae2f4/UNW_Drink_Animated_Compressed.gif" data-mid="57588735" border="0"  src="https://freight.cargo.site/w/900/i/8098b459555ba0fff845b4c230231901653dc23421d40684babcc41473dae2f4/UNW_Drink_Animated_Compressed.gif" /&#62;
Instagram
&#60;img width="2500" height="755" width_o="2500" height_o="755" data-src="https://freight.cargo.site/t/original/i/3bef4272994f5bc55d1b931997f81c155145e08adc117f4675bb3360300fa164/UNW_IGStory_Mockup.png" data-mid="57589091" border="0"  src="https://freight.cargo.site/w/1000/i/3bef4272994f5bc55d1b931997f81c155145e08adc117f4675bb3360300fa164/UNW_IGStory_Mockup.png" /&#62;
Website
We created a website, www.unpacktheeveryday.org, to teach men and boys how they can help end violence against women and girls.
&#60;img width="975" height="596" width_o="975" height_o="596" data-src="https://freight.cargo.site/t/original/i/9af4b33cb1616683099eb5d9ce7dab0d6579c2e67fbe63fdab562e4cc277e13c/UnpackTheEveryday-Website-Compressed.gif" data-mid="57589464" border="0"  src="https://freight.cargo.site/w/975/i/9af4b33cb1616683099eb5d9ce7dab0d6579c2e67fbe63fdab562e4cc277e13c/UnpackTheEveryday-Website-Compressed.gif" /&#62;OOH

&#60;img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/b47255e7479964d4422a34cfbe57940f196e9e0b2e66e786ea45b9bee58e0df8/TImes-Square-Mockup.jpg" data-mid="57589090" border="0"  src="https://freight.cargo.site/w/1000/i/b47255e7479964d4422a34cfbe57940f196e9e0b2e66e786ea45b9bee58e0df8/TImes-Square-Mockup.jpg" /&#62;
CD: Jessica Stewart
AD: Joel Chua
CW: Burk Smyth
Agency: Wunderman Thompson


	previous thing &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp; next thing
&#38;nbsp; &#38;nbsp;</description>
		
	</item>
		
		
	<item>
		<title>Spotify</title>
				
		<link>https://burksmyth.net/Spotify</link>

		<pubDate>Wed, 04 Jun 2025 14:04:33 +0000</pubDate>

		<dc:creator>burksmyth</dc:creator>

		<guid isPermaLink="true">https://burksmyth.net/Spotify</guid>

		<description>Spotify

Spotify needed people to subscribe. Or resubscribe. I wrote copy for several CRM and in-app campaigns focused on winning back users.
Email
&#60;img width="382" height="741" width_o="382" height_o="741" data-src="https://freight.cargo.site/t/original/i/c5eaef36d7c467c7fdb3dd4e54f822e51036a3d2c5b88f1f3147e35e149b4263/spotify-email-wave-2.png" data-mid="234166381" border="0"  src="https://freight.cargo.site/w/382/i/c5eaef36d7c467c7fdb3dd4e54f822e51036a3d2c5b88f1f3147e35e149b4263/spotify-email-wave-2.png" /&#62;
&#60;img width="559" height="791" width_o="559" height_o="791" data-src="https://freight.cargo.site/t/original/i/fca8afaff694d3ea3bd13dd8bb3d0231d18eb8376cfb57f72563f0747db05d4f/spot-student-email.png" data-mid="234166379" border="0"  src="https://freight.cargo.site/w/559/i/fca8afaff694d3ea3bd13dd8bb3d0231d18eb8376cfb57f72563f0747db05d4f/spot-student-email.png" /&#62;
&#60;img width="384" height="743" width_o="384" height_o="743" data-src="https://freight.cargo.site/t/original/i/f27f75e5def59dce7511a6ccae5ca49c6df6c0b916c81f2c372196817ae7a2fe/spotify-email-wave-1.png" data-mid="234166382" border="0"  src="https://freight.cargo.site/w/384/i/f27f75e5def59dce7511a6ccae5ca49c6df6c0b916c81f2c372196817ae7a2fe/spotify-email-wave-1.png" /&#62;
In-app

	&#60;img width="300" height="547" width_o="300" height_o="547" data-src="https://freight.cargo.site/t/original/i/f03f1d64261369b79066c27770ecae3aabc22f65d315162c65f80798b5eeb6ae/spot-student-in-app.png" data-mid="234166378" border="0"  src="https://freight.cargo.site/w/300/i/f03f1d64261369b79066c27770ecae3aabc22f65d315162c65f80798b5eeb6ae/spot-student-in-app.png" /&#62;
	&#60;img width="384" height="645" width_o="384" height_o="645" data-src="https://freight.cargo.site/t/original/i/2636d37b9bace39192aeaa211b38f05520c51b0135cf3cc84b37e1f03bddf103/spotify-in-app.png" data-mid="234166380" border="0" data-scale="57" src="https://freight.cargo.site/w/384/i/2636d37b9bace39192aeaa211b38f05520c51b0135cf3cc84b37e1f03bddf103/spotify-in-app.png" /&#62;


	previous thing &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp; next thing
&#38;nbsp; &#38;nbsp;</description>
		
	</item>
		
		
	<item>
		<title>PenFed Home</title>
				
		<link>https://burksmyth.net/PenFed-Home</link>

		<pubDate>Sun, 26 Apr 2026 18:19:45 +0000</pubDate>

		<dc:creator>burksmyth</dc:creator>

		<guid isPermaLink="true">https://burksmyth.net/PenFed-Home</guid>

		<description>PenFed Home

PenFed Home is a new brand from PenFed Credit Union, bringing together their mortgage and realty services. I was the lead writer for the launch and everything that came after.
Launch Video

    
	Social, Static, and Out of Home


	&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f6b412689b00ed51c7853ac228509df10535e31e6b804ec381eb02ec51f1a16d/PFH-Social-Static_V1-1080x1080.jpg" data-mid="247617102" border="0"  src="https://freight.cargo.site/w/1000/i/f6b412689b00ed51c7853ac228509df10535e31e6b804ec381eb02ec51f1a16d/PFH-Social-Static_V1-1080x1080.jpg" /&#62;&#60;img width="2560" height="1216" width_o="2560" height_o="1216" data-src="https://freight.cargo.site/t/original/i/24959f0d6f1c030dd4ce9de8abe86b2295410f9c6993008c7fb0e04de165cd55/PFH-Tysons-Spectacular_On-Plaza-DigitalBoard_2560x1216-2.jpg" data-mid="247617112" border="0"  src="https://freight.cargo.site/w/1000/i/24959f0d6f1c030dd4ce9de8abe86b2295410f9c6993008c7fb0e04de165cd55/PFH-Tysons-Spectacular_On-Plaza-DigitalBoard_2560x1216-2.jpg" /&#62;
	&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b61b712b77a221291d903e48f85a960b9507cc72bf09e7d62c79875504758ff2/PFH-Social-Static_V2-1080x1080.jpg" data-mid="247617103" border="0"  src="https://freight.cargo.site/w/1000/i/b61b712b77a221291d903e48f85a960b9507cc72bf09e7d62c79875504758ff2/PFH-Social-Static_V2-1080x1080.jpg" /&#62;&#60;img width="1200" height="675" width_o="1200" height_o="675" data-src="https://freight.cargo.site/t/original/i/0b4e2bd78351d0f5667014751d75d119812891bd14702fccbb1ffa6432557f02/PNFD_18599_PFH_Internal_Creative_Email_Header_Axios.jpg" data-mid="247617113" border="0"  src="https://freight.cargo.site/w/1000/i/0b4e2bd78351d0f5667014751d75d119812891bd14702fccbb1ffa6432557f02/PNFD_18599_PFH_Internal_Creative_Email_Header_Axios.jpg" /&#62;

	
	Direct Mail

&#60;img width="648" height="432" width_o="648" height_o="432" data-src="https://freight.cargo.site/t/original/i/b1dba5b69441a15074be6aa13e9efc32183b067d33bfd8de7d379ba332f2e701/PFH-Direct-Mail-Launch_v3.png" data-mid="247618524" border="0"  src="https://freight.cargo.site/w/648/i/b1dba5b69441a15074be6aa13e9efc32183b067d33bfd8de7d379ba332f2e701/PFH-Direct-Mail-Launch_v3.png" /&#62;&#60;img width="648" height="432" width_o="648" height_o="432" data-src="https://freight.cargo.site/t/original/i/1a2dda96f265c10800eba4c8b6d15900882fca364e75aeafd710d4a1aaa0c2fe/PFH-Direct-Mail-Launch_v33.png" data-mid="247618727" border="0"  src="https://freight.cargo.site/w/648/i/1a2dda96f265c10800eba4c8b6d15900882fca364e75aeafd710d4a1aaa0c2fe/PFH-Direct-Mail-Launch_v33.png" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>Dulles Tunnels</title>
				
		<link>https://burksmyth.net/Dulles-Tunnels</link>

		<pubDate>Mon, 27 Apr 2026 17:24:07 +0000</pubDate>

		<dc:creator>burksmyth</dc:creator>

		<guid isPermaLink="true">https://burksmyth.net/Dulles-Tunnels</guid>

		<description>PenFed Credit Union
Dulles Tunnels

    
PenFed/Patriot League Arena Board
&#38;nbsp;&#60;img width="1024" height="352" width_o="1024" height_o="352" data-src="https://freight.cargo.site/t/original/i/0baff88f94b0450c5d33083941a418c8e7e78911e9cf98609416d5477b6d0196/PNFD-Patriot-League_2026_American_1024x352.gif" data-mid="249737054" border="0"  src="https://freight.cargo.site/w/1000/i/0baff88f94b0450c5d33083941a418c8e7e78911e9cf98609416d5477b6d0196/PNFD-Patriot-League_2026_American_1024x352.gif" /&#62;


	America 250 Radio Spots

Spot 1
    

Spot 2


</description>
		
	</item>
		
		
	<item>
		<title>United</title>
				
		<link>https://burksmyth.net/United</link>

		<pubDate>Mon, 27 Apr 2026 13:31:08 +0000</pubDate>

		<dc:creator>burksmyth</dc:creator>

		<guid isPermaLink="true">https://burksmyth.net/United</guid>

		<description>United Federal Credit Union


	Email


	&#60;img width="600" height="300" width_o="600" height_o="300" data-src="https://freight.cargo.site/t/original/i/42e4bf57d7652d19348d77758b058660dbda972733b30f6fd1c0c485a6349627/UFCU_Email_600x300_Jan.png" data-mid="247619921" border="0"  src="https://freight.cargo.site/w/600/i/42e4bf57d7652d19348d77758b058660dbda972733b30f6fd1c0c485a6349627/UFCU_Email_600x300_Jan.png" /&#62;
	&#60;img width="768" height="384" width_o="768" height_o="384" data-src="https://freight.cargo.site/t/original/i/2c29f1fe61164951e4f7ffb7672b2ded0458edbaad92d8c5eae035624adf444a/UFCU_SmartAd_768x384_UFirst_Jan.png" data-mid="247619930" border="0"  src="https://freight.cargo.site/w/768/i/2c29f1fe61164951e4f7ffb7672b2ded0458edbaad92d8c5eae035624adf444a/UFCU_SmartAd_768x384_UFirst_Jan.png" /&#62;


&#60;img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/9b673d9e28abf20f486b39379b7b38f8619459de5dd7d8346d34e9fc7cb7f8dc/UFCU_InLighten_1280x720_UFirst_Jan.png" data-mid="247619927" border="0"  src="https://freight.cargo.site/w/1000/i/9b673d9e28abf20f486b39379b7b38f8619459de5dd7d8346d34e9fc7cb7f8dc/UFCU_InLighten_1280x720_UFirst_Jan.png" /&#62;


	&#60;img width="720" height="1280" width_o="720" height_o="1280" data-src="https://freight.cargo.site/t/original/i/ecb368d214d8052ed6af9e0c264c44c21d9471ef98299734d581b6df2cd98be6/UFCU_InLighten_720x1280_UFirst_Jan-copy.png" data-mid="247619926" border="0"  src="https://freight.cargo.site/w/720/i/ecb368d214d8052ed6af9e0c264c44c21d9471ef98299734d581b6df2cd98be6/UFCU_InLighten_720x1280_UFirst_Jan-copy.png" /&#62;

	Direct Mail and Rack Cards

	&#60;img width="579" height="1346" width_o="579" height_o="1346" data-src="https://freight.cargo.site/t/original/i/af3a999b2a544ede21362dc0bd0a7c5ac6f8d44ad18a105107b4830fe93261e2/UFCU_RackCard_UFirst_Evergreen2025_p1pdfgear.com.jpg" data-mid="247619511" border="0"  src="https://freight.cargo.site/w/579/i/af3a999b2a544ede21362dc0bd0a7c5ac6f8d44ad18a105107b4830fe93261e2/UFCU_RackCard_UFirst_Evergreen2025_p1pdfgear.com.jpg" /&#62;&#60;img width="1346" height="871" width_o="1346" height_o="871" data-src="https://freight.cargo.site/t/original/i/90ba137ef08397be9131fcab34e9c96bcf179353852145d96c9569c9273f61c4/UFCU_Postcard_8.5x5.5_UFirst_Evergreen-1_p1pdfgear.com.jpg" data-mid="247619403" border="0"  src="https://freight.cargo.site/w/1000/i/90ba137ef08397be9131fcab34e9c96bcf179353852145d96c9569c9273f61c4/UFCU_Postcard_8.5x5.5_UFirst_Evergreen-1_p1pdfgear.com.jpg" /&#62;&#60;img width="5702" height="11880" width_o="5702" height_o="11880" data-src="https://freight.cargo.site/t/original/i/fa2e5de4b3b914787e23b6f288b2cbcf20b7fd3a48796e0f2b35dd82d64360c3/UFCU_Standee_36x75_UFirst_Evergreen_p1pdfgear.com.jpg" data-mid="247619681" border="0"  src="https://freight.cargo.site/w/1000/i/fa2e5de4b3b914787e23b6f288b2cbcf20b7fd3a48796e0f2b35dd82d64360c3/UFCU_Standee_36x75_UFirst_Evergreen_p1pdfgear.com.jpg" /&#62;
	&#60;img width="579" height="1346" width_o="579" height_o="1346" data-src="https://freight.cargo.site/t/original/i/d84fb43e9fe9b17efc5f0e303651c74071fba114729051719810b257ff51858c/UFCU_RackCard_UFirst_Evergreen2025_p2pdfgear.com.jpg" data-mid="247619513" border="0"  src="https://freight.cargo.site/w/579/i/d84fb43e9fe9b17efc5f0e303651c74071fba114729051719810b257ff51858c/UFCU_RackCard_UFirst_Evergreen2025_p2pdfgear.com.jpg" /&#62;&#60;img width="1346" height="871" width_o="1346" height_o="871" data-src="https://freight.cargo.site/t/original/i/03c4d48c8ddbe62f4c4e2bb44c4cb525fc699526034181deeab96c3fae208157/UFCU_Postcard_8.5x5.5_UFirst_Evergreen-1_p2pdfgear.com.jpg" data-mid="247619406" border="0"  src="https://freight.cargo.site/w/1000/i/03c4d48c8ddbe62f4c4e2bb44c4cb525fc699526034181deeab96c3fae208157/UFCU_Postcard_8.5x5.5_UFirst_Evergreen-1_p2pdfgear.com.jpg" /&#62;&#60;img width="1346" height="1742" width_o="1346" height_o="1742" data-src="https://freight.cargo.site/t/original/i/c51ea6c1211a65d943647b9ae0ad95830d4221c73cbe39d7b04717a0f3ad4907/UFCU_Teller-Poster_UFirst2025_Evergreen_p1pdfgear.com.jpg" data-mid="247619736" border="0"  src="https://freight.cargo.site/w/1000/i/c51ea6c1211a65d943647b9ae0ad95830d4221c73cbe39d7b04717a0f3ad4907/UFCU_Teller-Poster_UFirst2025_Evergreen_p1pdfgear.com.jpg" /&#62;

</description>
		
	</item>
		
		
	<item>
		<title>DualSense Edge</title>
				
		<link>https://burksmyth.net/DualSense-Edge</link>

		<pubDate>Mon, 23 Dec 2024 16:58:09 +0000</pubDate>

		<dc:creator>burksmyth</dc:creator>

		<guid isPermaLink="true">https://burksmyth.net/DualSense-Edge</guid>

		<description>DualSense Edge for PlayStation Esports

Wrote, recorded game capture, and co-produced the DualSense Edge tips series for PlayStation Esports. The Fortnite episode was the first video on the channel to break 250k views.

Tips for FPS &#38;amp; Battle Royale Games


Fortnite Cutdown


Apex Legends Cutdown

Rainbow Six Siege Cutdown


Producer: Dan Jackson
Writer: Burk Smyth
Agency: Jellyfish


	previous thing &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp; next thing
&#38;nbsp; &#38;nbsp;</description>
		
	</item>
		
		
	<item>
		<title>PSE @ Evo</title>
				
		<link>https://burksmyth.net/PSE-Evo</link>

		<pubDate>Fri, 03 Jan 2025 20:58:25 +0000</pubDate>

		<dc:creator>burksmyth</dc:creator>

		<guid isPermaLink="true">https://burksmyth.net/PSE-Evo</guid>

		<description>
	
 PlayStation Esports @ Evo 2023Along with my copy and social responsibilities, I was talent and booking producer for PSE at Evo 2023. I collaborated with our talent, Jacki Jing, and publishers and developers like Riot, Bandai Namco and Capcom to shoot interviews and create videos for 2XK0 (then Project L), Street Fighter 5, Tekken 8, and more.&#38;nbsp;


We Played Project L at Evo


On the Floor at Evo 2023 
FGC Legend ft. Arslan Ash and Lord Knight
 

The Road to Evo 2023 Documentary
Our biggest project at Evo 2023 centered on PlayStation’s Road to Evo Tournament. I coordinated a media day with the tournament winners at Evo, and we followed them throughout the event. This documentary was the result.


Producer: Dan Jackson
Writer: Burk Smyth
Agency: Jellyfish


	previous thing &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp; next thing
&#38;nbsp; &#38;nbsp;</description>
		
	</item>
		
		
	<item>
		<title>PSE</title>
				
		<link>https://burksmyth.net/PSE</link>

		<pubDate>Fri, 03 Jan 2025 21:17:34 +0000</pubDate>

		<dc:creator>burksmyth</dc:creator>

		<guid isPermaLink="true">https://burksmyth.net/PSE</guid>

		<description>
	
 PlayStation EsportsI spent three years as the lead copywriter and content manager on PlayStation Esports. I worked on content strategy, social analytics, and YouTube management. I helped pitch and launch the PlayStation Esports YouTube channel, and was the lead writer and researcher for countless videos on both the PSE and main PlayStation YouTube channel. I wrote social copy, video scripts, newsletters, Discord messages, articles for PlayStation.com, and more. Here’s a sample:


Shorts


Videos
Introducing PlayStation Esports


DualSense Edge Tips for Fortnite 

How to Compete and Win Prizes on PS5 Tournaments

PlayStation Road to Evo: Journey to the World&#38;nbsp; Stage
Words
Everything Happening at Evo 23
Announcing PlayStation Tournaments XP
PlayStation Tournaments on PS5 Officially Launches Today
How to Compete on PlayStation Tournaments


	previous thing &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp; next thing
&#38;nbsp; &#38;nbsp;</description>
		
	</item>
		
		
	<item>
		<title>Elmer's</title>
				
		<link>https://burksmyth.net/Elmer-s</link>

		<pubDate>Mon, 06 Jan 2020 15:02:15 +0000</pubDate>

		<dc:creator>burksmyth</dc:creator>

		<guid isPermaLink="true">https://burksmyth.net/Elmer-s</guid>

		<description>


What If?!
In 2019, slime got big and Elmer’s wanted to make their mark. So we decided to challenge slime makers to push their curiosity by asking: What If?! (This campaign was shortlisted for an AICP Next award.)
	

	Mystery Boxes
Elmer’s partnered with over 30 influencers, sending them boxes with an accompanying slime challenge. I worked on the Halloween and Holiday boxes. We came up with the ideas, matched them with influencers and sourced the contents. We created, packed and shipped the boxes out in-house: over 30 boxes for Halloween and over 60 in one week for Holiday!

	
Halloween


&#60;img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/9adf9e997d86dc9faa3046760242d8df7bdff16a5b516b856da0707d32ab2511/IMG_4442.jpg" data-mid="57836092" border="0" data-scale="64" src="https://freight.cargo.site/w/1000/i/9adf9e997d86dc9faa3046760242d8df7bdff16a5b516b856da0707d32ab2511/IMG_4442.jpg" /&#62;

	
Holiday


&#60;img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/b1385320441f6c20daed2c33547da8510a90e7634e8355f35cd5753bcd546c26/IMG_5048.jpg" data-mid="57836506" border="0" data-scale="65" src="https://freight.cargo.site/w/1000/i/b1385320441f6c20daed2c33547da8510a90e7634e8355f35cd5753bcd546c26/IMG_5048.jpg" /&#62;

&#60;img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/7bbcc6c63115332895385ac93e920567769ba10a37f6367e49146da39802ee81/IMG_5055.jpg" data-mid="57836549" border="0" data-scale="64" src="https://freight.cargo.site/w/1000/i/7bbcc6c63115332895385ac93e920567769ba10a37f6367e49146da39802ee81/IMG_5055.jpg" /&#62;

	Agency: Wunderman Thompson

previous thing&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;next thing</description>
		
	</item>
		
		
	<item>
		<title>Smashbox X MBJ</title>
				
		<link>https://burksmyth.net/Smashbox-X-MBJ</link>

		<pubDate>Mon, 08 Apr 2019 17:32:48 +0000</pubDate>

		<dc:creator>burksmyth</dc:creator>

		<guid isPermaLink="true">https://burksmyth.net/Smashbox-X-MBJ</guid>

		<description>


Ready for Action
Men are intimidated by makeup and insecure about their appearance, but they’re expected to look flawless without any effort. To help, Smashbox and Michael B. Jordan teamed up for MBJ X 321, the makeup line designed to keep men touched-up and ready for their lives.
The Line

&#60;img width="2500" height="1509" width_o="2500" height_o="1509" data-src="https://freight.cargo.site/t/original/i/c6980b3a295473e99d22ff136d0633872e5d0f3bf9afe428daf6fb9c4ced37e9/2500w-2.png" data-mid="39568724" border="0"  src="https://freight.cargo.site/w/1000/i/c6980b3a295473e99d22ff136d0633872e5d0f3bf9afe428daf6fb9c4ced37e9/2500w-2.png" /&#62;

	
WebsiteWe’re rebranding the Smashbox website, featuring male models shown in action alongside MBJ.

&#60;img width="1327" height="662" width_o="1327" height_o="662" data-src="https://freight.cargo.site/t/original/i/423828c78259a235020d643341d4bf0760fdd0cdcbc3afd3d61fd81ef40a5d8b/SmashboxRebrand.png" data-mid="39546611" border="0"  src="https://freight.cargo.site/w/1000/i/423828c78259a235020d643341d4bf0760fdd0cdcbc3afd3d61fd81ef40a5d8b/SmashboxRebrand.png" /&#62;
 

AR Touch-Up MirrorsWe’re installing AR touch-up mirrors in men’s bathrooms and storefronts, showing them that a touch-up with MBJ X 321 can make a huge difference.


&#60;img width="750" height="500" width_o="750" height_o="500" data-src="https://freight.cargo.site/t/original/i/2d0c6eccf2105d029ddd05f550fdaf0e0dfe45b9fe19eab0e6a4e635b8c82697/windowstorefront.jpg" data-mid="39546607" border="0" data-scale="86" src="https://freight.cargo.site/w/750/i/2d0c6eccf2105d029ddd05f550fdaf0e0dfe45b9fe19eab0e6a4e635b8c82697/windowstorefront.jpg" /&#62; 

	
Pop-up ShopSmashbox brings back the gentlemen’s club as a pop-up where men can test out MBJ X 321.
&#60;img width="1500" height="843" width_o="1500" height_o="843" data-src="https://freight.cargo.site/t/original/i/b3a7e392d39e1757b351780ad4aef60216cf8d238fa2783fc3d57e8e558cea22/MBJ_POPUP.png" data-mid="39546608" border="0"  src="https://freight.cargo.site/w/1000/i/b3a7e392d39e1757b351780ad4aef60216cf8d238fa2783fc3d57e8e558cea22/MBJ_POPUP.png" /&#62;&#38;nbsp;


Social

&#60;img width="1638" height="1220" width_o="1638" height_o="1220" data-src="https://freight.cargo.site/t/original/i/63578f01654521d375912de297c83b2e8e479d77bba17753931a8a688078e773/Screen-Shot-2019-04-08-at-8.09.43-PM.png" data-mid="39568817" border="0"  src="https://freight.cargo.site/w/1000/i/63578f01654521d375912de297c83b2e8e479d77bba17753931a8a688078e773/Screen-Shot-2019-04-08-at-8.09.43-PM.png" /&#62;


HingeWe’re partnering with Hinge, encouraging men to touch-up their photos as they create their account. 


&#60;img width="2032" height="1270" width_o="2032" height_o="1270" data-src="https://freight.cargo.site/t/original/i/1903e272130fa35ce32e5da2cb91df34bfb23069c94d8352cf3fed81f1895853/Screen-Shot-2019-04-08-at-8.14.21-PM.png" data-mid="39568833" border="0"  src="https://freight.cargo.site/w/1000/i/1903e272130fa35ce32e5da2cb91df34bfb23069c94d8352cf3fed81f1895853/Screen-Shot-2019-04-08-at-8.14.21-PM.png" /&#62;
CW: Burk Smyth
AD: Tori Roy
AD: Lauren Piccirillo
previous thing &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; next thing&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;


</description>
		
	</item>
		
	</channel>
</rss>