The Vampire Whopper
We created an exclusive Halloween meal, avaliable at night during October. If you were lucky enough to snag one.
To tease the campaign, we rolled out OOH posters that change at night.
To find out where the Vampire Whopper was, people had to text a number, revealed nightly on Instagram. They had to be fast: we only gave out a limited number of slots each night.
If they were picked, customers got a text telling them where and when to get the meal.
CW: Burk Smyth
AD: Mariana Coelho
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