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What If?!

In 2019, slime got big and Elmer’s wanted to make their mark. So we decided to challenge slime makers to push their curiosity by asking: What If?! (This campaign was shortlisted for an AICP Next award.)



Mystery Boxes


Elmer’s partnered with over 30 influencers, sending them boxes with an accompanying slime challenge. I worked on the Halloween and Holiday boxes. We came up with the ideas, matched them with influencers and sourced the contents. We created, packed and shipped the boxes out in-house: over 30 boxes for Halloween and over 60 in one week for Holiday!

Halloween





Holiday




Agency: Wunderman Thompson

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