What If?!In 2019, slime got big and Elmer’s wanted to make their mark. So we decided to challenge slime makers to push their curiosity by asking: What If?! (This campaign was shortlisted for an AICP Next award.)
Elmer’s partnered with over 30 influencers, sending them boxes with an accompanying slime challenge. I worked on the Halloween and Holiday boxes. We came up with the ideas, matched them with influencers and sourced the contents. We created, packed and shipped the boxes out in-house: over 30 boxes for Halloween and over 60 in one week for Holiday!
Agency: Wunderman Thompson