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(thomas) burk smyth (jr.) - copywriter & content manager       

                 work about


What If?!

In 2019, slime got big and Elmer’s wanted to make their mark. So we decided to challenge slime makers to push their curiosity by asking: What If?! (This campaign was shortlisted for an AICP Next award.)



Mystery Boxes


Elmer’s partnered with over 30 influencers, sending them boxes with an accompanying slime challenge. I worked on the Halloween and Holiday boxes. We came up with the ideas, matched them with influencers and sourced the contents. We created, packed and shipped the boxes out in-house: over 30 boxes for Halloween and over 60 in one week for Holiday!

Halloween





Holiday




Agency: Wunderman Thompson

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