Ready for Action
Men are intimidated by makeup and insecure about their appearance, but they’re expected to look flawless without any effort. To help, Smashbox and Michael B. Jordan teamed up for MBJ X 321, the makeup line designed to keep men touched-up and ready for their lives.
The Line
Website
We’re rebranding the Smashbox website, featuring male models shown in action alongside MBJ.
AR Touch-Up Mirrors
We’re installing AR touch-up mirrors in men’s bathrooms and storefronts, showing them that a touch-up with MBJ X 321 can make a huge difference.
Pop-up Shop
Smashbox brings back the gentlemen’s club as a pop-up where men can test out MBJ X 321.
Social
Hinge
We’re partnering with Hinge, encouraging men to touch-up their photos as they create their account.
